MaximaTelecom and Beeline forge partnership in the area of digital Ads and public Wi-Fi
06 June 2019MaximaTelecom and Beeline have executed a strategic partnership agreement in the field of digital advertising and public Wi-Fi monetization. The agreement was signed during the St. Petersburg International Economic Forum.
MaximaTelecom will be in charge of Beeline’s public Wi-Fi monetization. Maxima’s advertisers will be provided with Beeline’s networks inventory as part of a unified federal package. Beeline, for its part, will use Maxima’s platforms to provide users with Ads for its clients. Advertisers for both companies will be able to expand their capabilities by combining the inventory of two public Wi-Fi networks.
MaximaTelecom will have the opportunity to take advantage of the Beeline Artificial Intelligence platform to develop AdTech products, process information and to build predictive models.
The integration of Beeline’s and Maxima’s IT infrastructure is also to improve user experience – it will be possible to connect to partners’ public networks using a single authorization, avoiding reiterated authorization and identification processes in both companies’ networks.
“The Beeline Artificial Intelligence system is a comprehensive Big-Data-driven and machine-learning-based promotional tool that helps optimize advertising budgets and enhance marketing investment efficiency. As of today, more than 500 companies have successfully tested the solution, so collaboration with advertising platformsis a natural step in our growth,” said Artashes Sivkov, EVP of Beeline Corporate Business Development.
“Maxima is a global leader in the advertising monetization of public Wi-Fi networks. After joining Beeline networks to the Unified Wi-Fi space, our advertisers will be able to plan campaigns with large audience coverage at single intervals. Moreover, we’re expanding our capacities in Ad targeting,” pointed out Boris Volpe, CEO of MaximaTelecom.
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